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ExecutivesJohn Schreiber Executive Vice President, Social Action & AdvocacyJohn Schreiber joined Participant in January 2007 as Executive Vice President, Social Action & Advocacy, where he is responsible for managing the creation, development and execution of unique social action and advocacy campaigns for each Participant film. These campaigns are designed to inspire citizen activism, awareness and education. Termed “a visionary producer” by the New York Times, John has enjoyed a very successful career as producer of theater, television, music, documentary film and numerous other cultural and cause-related events, winning Tony and Emmy awards for producing the one-woman Broadway hit Elaine Stritch at Liberty and executive producing the subsequent documentary about the show which aired on HBO. His creator and producer credits include the Kool and JVC Jazz Festivals, the weekly TV concert series Hard Rock Live (VH-1), the Toyota Comedy Festival, the Mark Twain Prize for American Humor (PBS), the New Yorker Literary and Arts Festival, the Discover Grammy Festival and, with Wynton Marsalis, the Harman: How to Listen music education program. For General Colin Powell, he produced the President's Summit for America's Future, a multi-day event that inaugurated the America's Promise volunteer effort, plus the companion Fox TV special Keeping America's Promise. For the Chinese government, he produced the New York cultural exhibition A Close Look at China. He created, developed and was lead producer of the multi-media musical George C. Wolfe's Harlem Song, which ran for six months at the Apollo Theater and was lauded for the economic impact it delivered in Upper Manhattan. John curated and produced Carnegie Hall's American Popular Song celebration for seven years, as well as the Kennedy Center's annual Open House multi-cultural festival. He produced Santana: The Celebration for the Grammy Foundation at Universal Amphitheater and Carole King: Making Music with Friends at Madison Square Garden for People Magazine's 25th anniversary. He has been a producer of gala events at the White House for every President since Jimmy Carter. He has developed and produced cause-related event programs for the American Museum of Natural History, National Public Radio, Partnership for A Drug Free America, Children's Television Workshop, the Juilliard School, the Songwriter's Hall of Fame, General Mills, Loew's Corporation, Pilot Pen, Mellon Bank, and the Bethel Woods Center for the Arts. John is on the board of Safe Space, New York's largest child abuse prevention organization, as well as the Lupus Foundation and the New School University's School of Jazz and Contemporary Music. What was your first job? Road managing Muddy Waters and his band on a European tour. Muddy was a great musician and a sweet man, and he was always surprised and moved at the effect his music had on audiences. If you could change one thing about yourself or the world, what would it be? I’d reinvent our current popular media culture, where celebrity silliness always gets top billing over life and death issues like the genocide in Darfur, hunger in America or the AIDS pandemic. Who or what serves as your greatest inspiration? My mother. She is my model for what an individual can do to change things for the better. She was a full time mom and a full time “volunteer” (that’s what they called community activists when I was growing up!).
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